About

I started my career as communication lead for Deutsche Lufthansa, developing and implementing their global social media campaigns for Frankfurt based agency Neuland + Herzer. After four years, my team and I had lead Lufthansa communicatively through a tragic airplane crash to restart their communication with a new strategy focussing on strengthening travel as a means to personal growth and self-exploration. The next client was Mercedes-Benz, where my task was to build a strong community of thought leaders around the future of mobility, which prepared the launch of the first EV in 2018. We have implemented regular gatherings, workshops and events with leaders from different domains such as Amy Webb, Guy Kawasaki, and others from art, technology, design and human culture. Over the years I was able to work on another once-in-a-lifetime project for a European NewSpace company ATMOS Space Cargo, who is developing technology to make research in space (more precisely in Low Earth Orbit) accessible and affordable. Together with Art Director Julia Lottmann, we developed a the brand strategy, a competitive CI and an actionable communication strategy for the entire brand and the team of co-founders. which lead to a strong public recognition and measurable growth.

Key Skills

Skill Set

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